diwali

Oct 13, 2022

Coca-Cola innovates with Bluetooth-enabled Diwali invitations

The brand rolls out ‘locked Coke’, a limited-edition bottle for this year's festive season.

Oct 7, 2022

Cadbury Celebrations illuminates a hawker's Diwali

Watch the film conceptualised by Ogilvy here.

Sep 29, 2022

Tanishq honours women celebrating their #PehliDiwali multiple times

Watch the film conceptualised by Lowe Lintas here.

Nov 22, 2021

How is it still a White Christmas?

Why did Diwali get picked as the launch day for Christmas ads? The average 90%-white ethnic composition of the agency teams behind this year’s work is your answer, according to Engine Creative's senior strategist.

Nov 3, 2021

Amazon, Cadbury's, RHB Bank, British Airways and more light up Diwali in 2021

Gratitude, love, grit, belonging, family and kindness highlight our selection of campaigns for the festival of light.

Oct 27, 2021

Amazon Prime Video urges less binging and more time with family this Diwali

Campaign India catches up with marketing director Sushant Sreeram to learn more about the growth of OTT and its surprising Diwali campaign.