The brand rolls out ‘locked Coke’, a limited-edition bottle for this year's festive season.
Watch the film conceptualised by Ogilvy here.
Watch the film conceptualised by Lowe Lintas here.
Why did Diwali get picked as the launch day for Christmas ads? The average 90%-white ethnic composition of the agency teams behind this year’s work is your answer, according to Engine Creative's senior strategist.
Gratitude, love, grit, belonging, family and kindness highlight our selection of campaigns for the festival of light.
Campaign India catches up with marketing director Sushant Sreeram to learn more about the growth of OTT and its surprising Diwali campaign.
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