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Splendiferous, amazing and extraordinary
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Aug 28, 2014

Splendiferous, amazing and extraordinary

An ultra-brilliant incredibly superlative-filled diatribe against hyperbole.

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A great way to fly
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Apr 11, 2014

A great way to fly

Singapore Airlines should stand tall, and stand proud, especially with its communications.

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Make light of brand promises at your peril
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Feb 17, 2014

Make light of brand promises at your peril

LG's 'Life's good' brand promise may not be as well known as Google's famous 'Don't be evil' motto, but the consumer-electronics brand still shouldn't abuse it as it has done in an OOH campaign in Indonesia.

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Celebration or commercialisation?
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Dec 2, 2013

Celebration or commercialisation?

This month in India I was struck by the commerciality surrounding Diwali. Will we be selling or celebrating Christmas this year?

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