Alex Brownsell
Nov 14, 2017

Cannes Lions shortens festival, announces 'simplified' awards structure

Cannes Lions-owner Ascential has announced a host of changes to next year's festival, including plans to a reduce the length of the event and to "simplify" its awards structure.

The ad industry’s annual jamboree has been subject to unprecedented scrutiny following Publicis Groupe’s decision to pull out of all marketing conferences and awards for a 12-month period, and amid claims it had lost touch with its roots as a celebration of advertising creativity.

WPP chief executive Sir Martin Sorrell has been openly critical of Cannes Lions, telling Campaign that the event has lost its focus and had become too much about making money...

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