Tan will report to Singapore group CEO Tanuj Philip for Caltex and Alicia Carey, regional group account director for LG.
Tan joins Y&R from Publicis Modem Singapore where she managed a team of six on the Hewlett-Packard Personal Systems Group account, overseeing 14 local markets across the APAC region.
Prior to that, she managed other IT accounts including Microsoft (AP) at McCann Erickson, and Lenovo (SEA) at Ogilvy One Singapore.
Commenting on the new role, Tan said, “I’m delighted to be embarking on this new journey with Y&R, it’s a really exciting time to be on board these two great pieces of business, and at this particular agency.”
Welcoming her on board, Philip said, “Camy brings plenty of the right experience given her excellent track record in driving creative origination for regional campaigns, brand guardianship and network co-ordination."
He added, "What makes her even more of an asset is her passion for creative and enthusiasm for the job that can only be described as contagious.”
Camellia Tan joins Y&R Singapore as regional account director
SINGAPORE - Y&R Singapore has appointed Camellia Tan as senior regional account director to lead the Caltex business, as well as work on the LG account.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
Just Published
Dentsu ANZ restructures: CEOs Danny Bass and Steve ...
The restructured model will also see regional leaders Fiona Johnston and Kirsty Muddle assume new responsibilities.
“Partnerships and the value agencies bring to ...
In an exclusive podcast, Yahoo’s MD for AUSEA John McNerney focuses on approaches being deployed to tackle the biggest challenges facing marketers, including the deprecation of cookies and the deployment of AI.
Should Gen Zs make financial trade-offs to navigate ...
This playful National Australia Bank (NAB) campaign by TBWA Melbourne suggests that Gen Z could improve their lot by making financial sacrifices.
Amazon layoffs impact APAC adtech and media leaders
The job cuts are part of Amazon's plans to streamline its sales, marketing and global services division globally.