To mark the opening of a new petrol station, a massive inflatable fruit was pushed across the island for a total of 24 hours.
Korea's GS Caltex and AdQua Interactive came up with a clever way of reminding callers to treat customer-service reps with basic decency.
The petrol company worked with TubeMogul, MEC and Y&R to significantly improve recognition for its Techron brand using an in-video game experience and programmatic audience targeting across six Southeast Asia markets.
AUSTRALIA - Caltex has started the engine on what it calls its biggest brand-focused work in more than a decade, with an ad portraying how the company's fuel products keep a wide range of vehicles moving.
SOUTHEAST ASIA - Caltex is expanding on its title sponsorship of the Supa Strikas animated TV series with a social-media football trivia challenge for its 800,000 Facebook fans in Asia.
ASIA-PACIFIC - Caltex has launched a regional campaign showcasing its Techron fuel as a 'five-star' product.
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