Jan 15, 2020

Giant pineapple rolls across Singapore in Caltex campaign

To mark the opening of a new petrol station, a massive inflatable fruit was pushed across the island for a total of 24 hours.

Sep 4, 2017

How one company reminded customers that call-center workers are human beings

Korea's GS Caltex and AdQua Interactive came up with a clever way of reminding callers to treat customer-service reps with basic decency.

May 7, 2015

CASE STUDY: Caltex gets brand lift in SEA via game-in-video campaign

The petrol company worked with TubeMogul, MEC and Y&R to significantly improve recognition for its Techron brand using an in-video game experience and programmatic audience targeting across six Southeast Asia markets.

Jul 29, 2014

Vroooom: Caltex fires up brand campaign in Australia

AUSTRALIA - Caltex has started the engine on what it calls its biggest brand-focused work in more than a decade, with an ad portraying how the company's fuel products keep a wide range of vehicles moving.

May 22, 2014

Caltex activates Supa Strikas sponsorship to coincide with football fever

SOUTHEAST ASIA - Caltex is expanding on its title sponsorship of the Supa Strikas animated TV series with a social-media football trivia challenge for its 800,000 Facebook fans in Asia.

Oct 2, 2013

Caltex campaign showcases 'five-star' fuel

ASIA-PACIFIC - Caltex has launched a regional campaign showcasing its Techron fuel as a 'five-star' product.