The 'With you all the way' campaign by Leo Burnett Sydney "honours the many ways Australia’s leading fuel supplier keeps the country—and the economy—on the go", according to the agency.
Even opponents of fossil fuels might find their heart rate elevating as the 30-second ad upshifts to a crescendo of quick cuts and effective sound layering.
The TVC launched nationally yesterday, with support from digital and outdoor (below).
Edward Goff, the company's head of brand and product marketing, said Caltex Australia's "reliable supply forms the backbone of the Australian economy", powering machines that keep the country "connected, fed, healthy and, ultimately, prosperous".
Added Andy DiLallo, chief creative officer of Leo Burnett Sydney, "The layered approach to the creative reinforces just how the Caltex brand helps take more Australians to more places than any other every day.”
Creative Agency: Leo Burnett
Chief Creative Officer: Andy DiLallo
Creatives: Brad Grey/Vince Lagana/Grant McAloon
Director: Noah Marshall
Production Co Producer: Tony Whyman
Production Company: The Sweet Shop
Agency Producer: Renata Barbosa
Sounds Design & Music: Nylon