In the second part of Campaign's Global Forecast for this quarter, we explore why energy brands have been criticised for their contribution toward the climate emergency, and speak to industry figures to uncover how these challenges will affect new business for agencies in the future.
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With only seven months to her name at an MNC, Voronova has already made strides with many of her practical solutions speedily coming to life.
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Adland giant Havas gets Amsterdam listing nod as 97% of Vivendi shareholders back historic restructure.
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The creation of advertising's new superpower has sparked intense debate about the future of marketing services. Campaign speaks to industry figures about what the $25.6 billion deal means for creativity, competition, and clients worldwide.
Brands can benefit from the ongoing surge in global tourism driven by travellers from China by relying more heavily on an integrated strategy anchored around programmatic digital-out-of-home says Franck Vidal, director of Southeast Asia sales and partnerships at Vistar Media
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