Ad Nut
Sep 5, 2017

Brilliant 'broken' billboards

Promoting a screen-replacement offering, UK mobile carrier O2 ran billboards that appeared to have been dropped.

Brilliant 'broken' billboards

The stunt is understood to be the first stage in a new campaign for O2, which is likely to involve creative agency VCCP and PR partner Hope&Glory, among others.

This work was first covered by PRWeek in the UK.

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