"It's a car crash."
Even if you don't care about UK politics, the way Brexit was sold to the public underscores important but oft-forgotten advertising advice, according to BBH's Asia chairman.
Also, a talking carrot, a Dickensian melodrama, a Mariah Carey, and an epic drum battle.
According to the brand, the 'Great wall of Chinese' celebrates the UK's favourite type of takeaway food.
China newbies like The Beyond Collective, London Advertising, VCCP, and Feref are sussing out new business opportunities in the mainland.
CASE STUDY: The inside story on how the brand and its agency, Mother, dragged victory from the jaws of potentially disastrous supply issues in the UK.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins