David Blecken
Dec 21, 2018

Brands must lead on transparency: IAS' Scott Knoll

In a final Q&A before stepping into an advisory role, the outgoing CEO of Integral Ad Science discusses how far—or not—the industry has come.

Scott Knoll in Tokyo

After eight years as CEO of Integral Ad Science IAS, Scott Knoll is due to hand over the reins to Lisa Utzschneider formerly of Yahoo in January. Campaign asked Knoll on a recent trip to Tokyo how far he thinks things have progressed, both in Japan and globally, in terms of brand safety, viewability and general transparency.

In many respects, things have not come as far as Knoll would have liked. But he is...

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