After eight years as CEO of Integral Ad Science IAS, Scott Knoll is due to hand over the reins to Lisa Utzschneider formerly of Yahoo in January. Campaign asked Knoll on a recent trip to Tokyo how far he thinks things have progressed, both in Japan and globally, in terms of brand safety, viewability and general transparency.
In many respects, things have not come as far as Knoll would have liked. But he is...
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