Robert Sawatzky
3 days ago

Brands can play with our emotions...and memories too

BBC StoryWorks study finds links between emotions, memory and brand influence.

We all know great brand campaigns can trigger real emotions. We can probably remember the ones that do. With that in mind, BBC StoryWorks, the content marketing unit of BBC Global News set out to find the scientific basis behind those connections in its latest research study.

Called The Science of Memory, the study tested six of StoryWorks’ branded content videos on BBC.com on 2,179 respondents based in Singapore, Australia, USA and...

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