emotions
Sep 21, 2020
In the post-cookie world, context, sentiments and emotions can better target ads
As behavioural targeting becomes harder, contextual targeting will become increasingly important in a world where user-level data has been reduced, writes Integral Ad Science's APAC SVP.
Oct 12, 2018
Brands can play with our emotions...and memories too
BBC StoryWorks study finds links between emotions, memory and brand influence.
Nov 8, 2012
A preview of consumption trends for 2013: MEC & CIC
MAINLAND CHINA - Top consumption trends for 2013 will range from 'going micro', 'spectacular singles' to a 'grey hair craze', according to a report released by MEC and CIC.
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