storyworks
Dec 10, 2018
Global vs. local: how locality shapes campaign success
BBC’s commercial leaders share lessons from Asia-Pacific
Oct 12, 2018
Brands can play with our emotions...and memories too
BBC StoryWorks study finds links between emotions, memory and brand influence.
Dec 19, 2017
BBC toolkit rates emotional impact of sponsored content
A qualitative technique to master consumer reactions?
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpeg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.png&h=334&w=500&q=100&v=20170226&c=1)
.png&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)