emotion

Apr 20, 2021

Should digital marketing focus on function over emotion? CMOs debate

Senior marketers from HSBC, Pernod Ricard and Shiseido debate whether brands need to infuse more emotion into digital marketing, the risk versus reward of having a point of view on social media, and how to use technology to enhance humanity.

Nov 14, 2019

Why marketers need to understand emotions this holiday season

People experience six different need states when they search, according to Google’s global head of research and insights for ad marketing.

Oct 24, 2019

Why adland needs to stop pushing the pursuit of happiness

The industry has shifted from attaching emotional benefits to goods to implying the goods are a shortcut to the happiness.

Oct 12, 2018

Brands can play with our emotions...and memories too

BBC StoryWorks study finds links between emotions, memory and brand influence.

Nov 8, 2017

Emotional data is not an oxymoron: Unruly's take on engagement

The ability to mine emotional information separates winning brands from losing ones, and will be even more crucial as tech develops, according to Unruly's global insight lead.

Sep 22, 2017

Unruly launches emotional targeting tool in SEA

GroupM first agency group to use new tool.