In contrast to calls for leaders to be vulnerable, marketing agency boss Braden Wallake's tearful selfie on LinkedIn was met with criticism and he was dubbed the "crying CEO".
Senior marketers from HSBC, Pernod Ricard and Shiseido debate whether brands need to infuse more emotion into digital marketing, the risk versus reward of having a point of view on social media, and how to use technology to enhance humanity.
People experience six different need states when they search, according to Google’s global head of research and insights for ad marketing.
The industry has shifted from attaching emotional benefits to goods to implying the goods are a shortcut to the happiness.
BBC StoryWorks study finds links between emotions, memory and brand influence.
The ability to mine emotional information separates winning brands from losing ones, and will be even more crucial as tech develops, according to Unruly's global insight lead.
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