emotion
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A view from Dave Trott: When logic is emotion
Smart people need smart ads, opines Dave Trott.
How authentic do we really want our leaders to be?
In contrast to calls for leaders to be vulnerable, marketing agency boss Braden Wallake's tearful selfie on LinkedIn was met with criticism and he was dubbed the "crying CEO".
Should digital marketing focus on function over emotion? CMOs debate
Senior marketers from HSBC, Pernod Ricard and Shiseido debate whether brands need to infuse more emotion into digital marketing, the risk versus reward of having a point of view on social media, and how to use technology to enhance humanity.
Why marketers need to understand emotions this holiday season
People experience six different need states when they search, according to Google’s global head of research and insights for ad marketing.
Why adland needs to stop pushing the pursuit of happiness
The industry has shifted from attaching emotional benefits to goods to implying the goods are a shortcut to the happiness.
Brands can play with our emotions...and memories too
BBC StoryWorks study finds links between emotions, memory and brand influence.
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