emotion

Nov 14, 2019

Why marketers need to understand emotions this holiday season

People experience six different need states when they search, according to Google’s global head of research and insights for ad marketing.

Oct 24, 2019

Why adland needs to stop pushing the pursuit of happiness

The industry has shifted from attaching emotional benefits to goods to implying the goods are a shortcut to the happiness.

Oct 12, 2018

Brands can play with our emotions...and memories too

BBC StoryWorks study finds links between emotions, memory and brand influence.

Nov 8, 2017

Emotional data is not an oxymoron: Unruly's take on engagement

The ability to mine emotional information separates winning brands from losing ones, and will be even more crucial as tech develops, according to Unruly's global insight lead.

Sep 22, 2017

Unruly launches emotional targeting tool in SEA

GroupM first agency group to use new tool.

Nov 28, 2016

Emotion the key for marketers on Chinese social media

Consumers in China are more interested in finding a personal connection than being talked at about price.