People experience six different need states when they search, according to Google’s global head of research and insights for ad marketing.
The industry has shifted from attaching emotional benefits to goods to implying the goods are a shortcut to the happiness.
BBC StoryWorks study finds links between emotions, memory and brand influence.
The ability to mine emotional information separates winning brands from losing ones, and will be even more crucial as tech develops, according to Unruly's global insight lead.
GroupM first agency group to use new tool.
Consumers in China are more interested in finding a personal connection than being talked at about price.
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