emotion
Should digital marketing focus on function over emotion? CMOs debate
Senior marketers from HSBC, Pernod Ricard and Shiseido debate whether brands need to infuse more emotion into digital marketing, the risk versus reward of having a point of view on social media, and how to use technology to enhance humanity.
Why marketers need to understand emotions this holiday season
People experience six different need states when they search, according to Google’s global head of research and insights for ad marketing.
Why adland needs to stop pushing the pursuit of happiness
The industry has shifted from attaching emotional benefits to goods to implying the goods are a shortcut to the happiness.
Brands can play with our emotions...and memories too
BBC StoryWorks study finds links between emotions, memory and brand influence.
Emotional data is not an oxymoron: Unruly's take on engagement
The ability to mine emotional information separates winning brands from losing ones, and will be even more crucial as tech develops, according to Unruly's global insight lead.
Unruly launches emotional targeting tool in SEA
GroupM first agency group to use new tool.
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