Chris Reed
Aug 13, 2014

Bethany Mota: YouTube influencing entrepreneur

With 6.5 million subscribers on YouTube, 18-year-old video blogger Bethany Mota is a fashion retail superstar. She has also just created a groundbreaking product and brand partnership with retail brand Aeropostale.

Bethany Mota: YouTube influencing entrepreneur

Every YouTube episode Mota releases gains 3 to 5 million views, showing incredible brand loyalty by her viewers. The amazing thing is that she has built her empire up entirely from her bedroom.

Her YouTube channel is generating an estimated US$40,000 per month and has garnered over 300 million views since she launched it.

Mota, who lives in California, is an iconic inspiration to pre-teens everywhere who’ve ever struggled with boredom, shyness and bullying. She is also showing how a truly influential social blogger can build a business through a passion.

She credits being engaged with her audience for her success. She has the instinct to listen rather than preach to her audience in a very focused customer-centric view of her business, which belies her teen years.


Every time Mota posts a video she will make sure to go to the comment section, and reply to all their comments.  Along with her YouTube following, she also has 2.4 million fans on Instagram. That’s more than Vogue, Elle, Marie Claire, Glamour and Cosmopolitan combined. 

With the launch of the Bethany Mota Clothing and Accessories line at Aeropostale, Mota has gone beyond merely blogging and become a fashion product creator and apparel brand.  

The line features more than 60 pieces of clothing and accessories that inspire individuality with floral designs, gypsy whimsical dresses and funky denim to couple various playful accessories. She’s apparently so hot at the moment that brands like J.C. Penny and Forever 21 also want to work with her.


Brands are craving this kind of authentic engagement and positive association that they can’t hope to achieve on their own. The trick for Mota will be keeping it real and not being swayed to endorse products for money that she doesn’t believe in.

It will also be a challenge for her to keep answering all the comments, as her time will be more focused on other commercial activities and she will have to employ a team to do this.

Time will tell how well she copes with this growth and these challenges but it’s an inspiring entrepreneurial story of social influencer turning comment into a goldmine.


Related Articles

Just Published

1 hour ago

Aline Santos named chair of judges for Campaign ...

Entries for the awards are now open.

1 hour ago

RGA hires Anita Jack-Davies to drive equitable culture

The agency combines culture, operations, equity, inclusion and diversity under Jack-Davies, a diversity academic.

12 hours ago

APAC consumers trust DTC websites more than ...

According to a Reprise study, consumers who prefer to engage with DTC brands and buy on their websites do so because they consider consumer brands to be more trusted, authentic and having a wider variety of products.

12 hours ago

Behind the 'overly successful' launch of Trust Bank ...

The marketers behind the new digital bank by Stanchart and FairPrice Group explain how accessibility, incentives and attention to user journeys ignited astronomical success that 'most other banks take a year to achieve'.