Hilton has created a partnership with leading concert promoter Live Nation to try and change their rather stuffy brand image to one that is cool, contemporary and in touch with Gen Y and Gen X, in fact anyone outside of the baby boomers generation. Good luck with that.
I love Chinese New Year (CNY). Every year is different, a different animal for marketers to wrestle with. This Lunar New Year is the Year of the Goat. Although some say it’s the Year of the Sheep as apparently they are the same in Chinese. Some even say the Ram, which ( guess is in between the two.
What started as a dance genre has become a multi level marketing operation unparalleled in global music for the strength of it’s brand, loyalty of its fans, variety of its interactive aspects and longevity of it’s brand strength.
20th Century Fox have created a very innovative Linkedin based promotion for the new Liam Neeson film Taken 3. In what I think is a first they have created a profile for the character Bryan Mills and a showcase page for the film itself and asked you to connect with Mills to enter a competition.