Lydia Lee
Jun 14, 2017

Belt and Road: a two-way street

China's Belt and Road initiative isn't just about exporting but opening up communication, says Weber Shandwick's Lydia Lee.

There’s never been a formal Silk Road. There was no sign or a physical road. It just happened because that’s what people needed. Before then, China had never heard of tomatoes and Europe hadn’t seen porcelain. Gradually, people came to understand that they could find certain resources along this trade route. It grew from there. It was a concept. A branding, almost. 

The importance has never been the physical road or routebut the...

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