belt and road
China’s 'Belt & Road' sporting ambition
From mass participation events to classical sport and the now ubiquitous esports, here are the biggest sports and fitness trends in China that brands should pay close attention to.
Belt & Road: Will all roads lead to (Brand) China?
The much-vaunted initiative could very well be China’s ‘brand promise’ as the face of globalisation, or not.
Belt and Road and beyond: Advice for Chinese brands with global ambitions
Chinese companies expanding internationally may need to rethink their brand messaging to build affinity, according to speakers at the Shanghai International Advertising Festival.
China tech brands build brand value on innovation: BrandZ
Tencent and Alibaba dominate brand equity in China on the back of their innovative platform offerings.
Belt and Road: a two-way street
China's Belt and Road initiative isn't just about exporting but opening up communication, says Weber Shandwick's Lydia Lee.
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