belt and road

Oct 2, 2018

Belt & Road: Will all roads lead to (Brand) China?

The much-vaunted initiative could very well be China’s ‘brand promise’ as the face of globalisation, or not.

Mar 29, 2018

Belt and Road and beyond: Advice for Chinese brands with global ambitions

Chinese companies expanding internationally may need to rethink their brand messaging to build affinity, according to speakers at the Shanghai International Advertising Festival.

Mar 26, 2018

China tech brands build brand value on innovation: BrandZ

Tencent and Alibaba dominate brand equity in China on the back of their innovative platform offerings.

Jun 14, 2017

Belt and Road: a two-way street

China's Belt and Road initiative isn't just about exporting but opening up communication, says Weber Shandwick's Lydia Lee.