Niamh Byrne
Jul 14, 2015

Augmented reality, not VR, is the next big thing for marketers

As the momentum with the latest wave of virtual reality increases, Niamh Byrne chief operating officer at iQNECT, argues that augmented reality offers marketers the bigger opportunity.

Niamh Byrne

While Virtual Reality VR technology may finally be moving out of the shadows of the gaming world and into the mainstream marketing mix, “Virtual Reality This time it’s real”, marketers can make far bigger, speedier gains if they focus on its overlooked cousin Augmented Reality AR.

The AR app market is expected to generate revenues in excess of $3.2bn this year largely because AR technology, unlike VR, is already well-suited...

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