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OK Google, how is voice search changing marketing?
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May 29, 2019

OK Google, how is voice search changing marketing?

More than you might think. Yet many brands continue to stay too quiet about it.

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Instagram, fake likes and the future of influencer marketing
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Mar 1, 2019

Instagram, fake likes and the future of influencer ...

Time to bring the rigour of performance marketing over to the influencer space.

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Indie vs. network: How specialist agencies are changing the agency model
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Nov 28, 2018

Indie vs. network: How specialist agencies are ...

Across the region, specialist independent agencies are starting to compete with the largest networks in pitches that would’ve been unimaginable only a few years ago.

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The great mobile leap: What are you waiting for?
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May 14, 2018

The great mobile leap: What are you waiting for?

A huge change to Google's indexing makes optimisation for mobile more critical than ever. Here’s what you should do about it.

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Amazon in SEA: the biggest opportunity is yet to come
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Sep 14, 2017

Amazon in SEA: the biggest opportunity is yet to come

Beyond being a powerful platform for selling, the ecommerce giant may be a goldmine of information for marketers seeking to understand their potential customers.

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(Block) chain reaction: A new model for marketing?
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Jul 3, 2017

(Block) chain reaction: A new model for marketing?

What does blockchain technology have to do with marketing? Potentially a lot.

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