Luke Janich

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Instagram, fake likes and the future of influencer marketing
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Digital
Mar 1, 2019
Luke Janich

Instagram, fake likes and the future of influencer ...

Time to bring the rigour of performance marketing over to the influencer space.

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Indie vs. network: How specialist agencies are changing the agency model
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Advertising
Nov 28, 2018
Luke Janich

Indie vs. network: How specialist agencies are ...

Across the region, specialist independent agencies are starting to compete with the largest networks in pitches that would’ve been unimaginable only a few years ago.

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The great mobile leap: What are you waiting for?
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Advertising
May 14, 2018
Luke Janich

The great mobile leap: What are you waiting for?

A huge change to Google's indexing makes optimisation for mobile more critical than ever. Here’s what you should do about it.

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Amazon in SEA: the biggest opportunity is yet to come
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Analysis
Sep 14, 2017
Luke Janich

Amazon in SEA: the biggest opportunity is yet to come

Beyond being a powerful platform for selling, the ecommerce giant may be a goldmine of information for marketers seeking to understand their potential customers.

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(Block) chain reaction: A new model for marketing?
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Analysis
Jul 3, 2017
Luke Janich

(Block) chain reaction: A new model for marketing?

What does blockchain technology have to do with marketing? Potentially a lot.

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The new normal: Voice search and the future of marketing
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Analysis
May 23, 2017
Luke Janich

The new normal: Voice search and the future of ...

Though it complicates search marketing, adoption of voice search could be an excellent opportunity for brands, writes Luke Janich.

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