Luke Janich

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The great mobile leap: What are you waiting for?
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Advertising
May 14, 2018
Luke Janich

The great mobile leap: What are you waiting for?

A huge change to Google's indexing makes optimisation for mobile more critical than ever. Here’s what you should do about it.

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Amazon in SEA: the biggest opportunity is yet to come
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Analysis
Sep 14, 2017
Luke Janich

Amazon in SEA: the biggest opportunity is yet to come

Beyond being a powerful platform for selling, the ecommerce giant may be a goldmine of information for marketers seeking to understand their potential customers.

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(Block) chain reaction: A new model for marketing?
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Analysis
Jul 3, 2017
Luke Janich

(Block) chain reaction: A new model for marketing?

What does blockchain technology have to do with marketing? Potentially a lot.

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The new normal: Voice search and the future of marketing
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Analysis
May 23, 2017
Luke Janich

The new normal: Voice search and the future of ...

Though it complicates search marketing, adoption of voice search could be an excellent opportunity for brands, writes Luke Janich.

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Pepsi's ‘protest’: a lesson and opportunity for brands
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Opinions
Apr 11, 2017
Luke Janich

Pepsi's ‘protest’: a lesson and opportunity for brands

Better teamwork could have prevented the train wreck, suggests one industry observer.

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Reality check: It's time to rethink VR
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Analysis
Feb 7, 2017
Luke Janich

Reality check: It's time to rethink VR

Applications for VR, outside of gaming, are a long way off. And that's distracting us from the real-world potential of AR, writes Luke Janich.

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