by Luke Janich | Campaign Asia

Luke Janich

Mar 12, 2021

The challenges of TikTok (and why it's worth your ...

TikTok offers numerous advertising options, so it's no surprise some brands are unsure how to proceed. But marketers should get familiar with the platform's potential by looking at some of the best TikTok campaigns to date, writes the CEO of digital agency Red2.

Advertising

May 11, 2020

Luke Janich

The indie agency survival guide

Specialisation is your greatest weapon.

OK Google, how is voice search changing marketing?

Advertising

May 29, 2019

Luke Janich

OK Google, how is voice search changing marketing?

More than you might think. Yet many brands continue to stay too quiet about it.

Instagram, fake likes and the future of influencer marketing

Digital

Mar 1, 2019

Luke Janich

Instagram, fake likes and the future of influencer ...

Time to bring the rigour of performance marketing over to the influencer space.

Indie vs. network: How specialist agencies are changing the agency model

Advertising

Nov 28, 2018

Luke Janich

Indie vs. network: How specialist agencies are ...

Across the region, specialist independent agencies are starting to compete with the largest networks in pitches that would’ve been unimaginable only a few years ago.