Luke Janich
May 14, 2018

The great mobile leap: What are you waiting for?

A huge change to Google's indexing makes optimisation for mobile more critical than ever. Here’s what you should do about it.

In the past month, the internet has made a giant leap towards a mobile-first futurebut it’s somehow passed by without much noise from marketers. Given that it signals a major change for many in our industry, I want to share some thoughts.

So what’s been happening

The world’s biggest search engine and most marketer’s favorite ad partner, Google, has started to change the way searchesand website indexingwork on mobile....

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