Luke Janich
Mar 1, 2019

Instagram, fake likes and the future of influencer marketing

Time to bring the rigour of performance marketing over to the influencer space.

It’s been hard to ignore Instagram’s recent announcement that it will be banning fake likes and followers as it attempts to restore trust in the platform.

And it’s hard to fault their logic “People come to Instagram to have real experiences and genuine interactions”, they said. While the news was generally well-received by the industry, there has been some surprise at the scale and number of influencers using fake followers and fake likes to boost...

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