Luke Janich
Mar 1, 2019

Instagram, fake likes and the future of influencer marketing

Time to bring the rigour of performance marketing over to the influencer space.

It’s been hard to ignore Instagram’s recent announcement that it will be banning fake likes and followers as it attempts to restore trust in the platform.

And it’s hard to fault their logic “People come to Instagram to have real experiences and genuine interactions”, they said. While the news was generally well-received by the industry, there has been some surprise at the scale and number of influencers using fake followers and fake likes to boost...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
customerservices@campaignasia.com
or call+852 3175 1913

Membership

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +65 9771 3034
or email subscriptions@campaignasia.com

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
OMD adds to APAC Beiersdorf media duties with South Asia wins
Premium
2 hours ago

OMD adds to APAC Beiersdorf media duties with South ...

After defending its full media mandate in India, OMD has now added Bangladesh to its remit.

Premium
Independents give major networks run for their money in ANZ
Premium
3 hours ago

Independents give major networks run for their ...

While major agencies had a good night, Versa and Special Group were among the independents punching well above their weight at this year's AOY awards for ANZ.

Premium
Ogilvy and Mindshare triumph at Southeast Asia AOY awards
Premium
4 hours ago

Ogilvy and Mindshare triumph at Southeast Asia AOY ...

With 14 awards for Ogilvy and 12 for Mindshare, WPP agencies continue to spread their net across Southeast Asia.