Luke Janich
Nov 28, 2018

Indie vs. network: How specialist agencies are changing the agency model

Across the region, specialist independent agencies are starting to compete with the largest networks in pitches that would’ve been unimaginable only a few years ago.

Whether it’s Wunderman Thompson or Ogilvy dropping all of its agency brands and bringing them together under one PL, it’s clear we live in rapidly changing times. As some of the world’s biggest agency networks consolidate their offerings, I’ve been asked more and more lately where does this leave the independents

As someone who built their career in the networks before jumping into the world of independents, I see a huge opportunity here. But...

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