Luke Janich
Feb 7, 2017

Reality check: It's time to rethink VR

Applications for VR, outside of gaming, are a long way off. And that's distracting us from the real-world potential of AR, writes Luke Janich.

Luke Janich

Think virtual reality VR is the future of marketing After CESthe world’s leading tech showat the start of the year, it’s easy to understand why. There’s been a number of news articles telling us how it’ll change the world and disrupt the way brands work. And, more than anything, we’re warned that we need to prepare.

There’s a problem here though The applications for VR outside of gaming are a long...

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