Faaez Samadi
Oct 10, 2016

APAC consumers evolving at vastly different rates: Forrester

New study finds fastest and most progressive consumer empowerment in urban India and China, while expectations are high across the board, even among those most resistant to innovation.

ASIA-PACIFIC - While all Asia-Pacific consumers are evolving and gaining empowerment through digital access, the rate and manner of this evolution is hugely varied across markets, according to Forrester’s latest study.

The report, which explores empowered customer segmentation, surveyed 4,000 APAC online adults across five markets China, India, Australia, Japan and Korea.

From analysing responses, Forrester created five categories of consumer for its research progressive pioneers, savvy seekers,...

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