ASIA-PACIFIC - While all Asia-Pacific consumers are evolving and gaining empowerment through digital access, the rate and manner of this evolution is hugely varied across markets, according to Forrester’s latest study.
The report, which explores empowered customer segmentation, surveyed 4,000 APAC online adults across five markets China, India, Australia, Japan and Korea.
From analysing responses, Forrester created five categories of consumer for its research progressive pioneers, savvy seekers,...
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