Staff Reporters
Mar 25, 2019

Speed the biggest challenge for APAC mobile consumers

TOP OF THE CHARTS: Latest Google study shows APAC mobile sites not meeting consumer expectations in most key areas.

Slow mobile websites are the biggest problem for brands across Asia-Pacific when it comes to consumer engagment and conversion, according to a new study from Google APAC.

Produced by marketing intelligence platform Think With Google and Accenture Interactive, the 'Masters of Mobile' report assessed 720 mobiles sites from 15 APAC countries across three sectors financial services, retail and commerce, and travel. 

The report concluded that across five key pillars for...

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