forrester

May 5, 2021

Publishers most confident in their post-cookie outlook

Results from a comprehensive survey studying preparedness for a cookie-less, privacy-first industry reveal much higher levels of confidence among publishers versus agencies. Digital leaders at the BBC and SCMP give their thoughts.

May 4, 2021

Marketers in APAC are not ready for the privacy-first, post-cookie world

Today at Campaign360, Campaign Asia-Pacific, Forrester and the WFA reveal exclusive research findings on brand, publisher and agency readiness for a new privacy-first world in APAC.

Oct 16, 2020

Six takeaways from Forrester's predictions for CMOs in 2021

In a time of intense flux, sweeping changes could affect everything from purpose to customer loyalty and cause an existential crisis for CMOs.

Oct 15, 2020

Forrester 2021 predictions: Integration of marketing and CX, cloud to skyrocket, innovation to suffer

CMOs will embrace CX, loyalty programmes will be re-emphasised and media money will shift into retention methods, the firm's annual outlook predicts.

Oct 29, 2019

CMOs face ‘final desperate fight for survival’ in 2020: Forrester

CMOs need to take control of the entire customer journey, invest in participatory purpose-led experiences, and become more strategic in technology spend to secure their future, the firm suggests.