Jun 5, 2024

Ecommerce sales in APAC to hit $3.2 trillion by 2028: Forrester

TOP OF THE CHARTS: China leads the Asia Pacific region in terms of e-commerce sales and will have more than 40% online retail penetration by 2028, according to the report.

Oct 25, 2023

How exactly is AI used in APAC marketing? Please take our survey

Campaign Asia-Pacific is teaming up with Forrester to understand how marketers and agency professionals are applying AI in their work now and plan to in future. Answer our 10-minute survey to receive the full report.

Apr 4, 2022

China, India to lead global marketing-spend growth through 2025

Global marketing spend will increase by 7% annually to $4.7 trillion in 2025, with China, India and South Korea among the markets exceeding the global average, according to a new forecast from Forrester.

Jan 21, 2022

How to prepare for hybrid commerce: Chinese consumers lead unification of online and in-store

As consumers seamlessly hop between physical and online, brands are expected to provide real-time stock information and personalised experiences across all of their touchpoints. But they must demonstrate a value exchange to consumers to collect the data they need.

Dec 1, 2021

How China's marketing community sees the metaverse

Campaign China asked Gen Z creatives and senior marketing and branding experts to discuss how they view the present and future of the metaverse in the China market?

Oct 15, 2021

CMOs lag behind other leaders in heading digital transformation projects: Forrester

TOP OF THE CHARTS: New research finds marketing and technology leaders fail to work in lock step and half of IT leaders expect the CMO title to be replaced.