forrester

Apr 4, 2022

China, India to lead global marketing-spend growth through 2025

Global marketing spend will increase by 7% annually to $4.7 trillion in 2025, with China, India and South Korea among the markets exceeding the global average, according to a new forecast from Forrester.

Jan 21, 2022

How to prepare for hybrid commerce: Chinese consumers lead unification of online and in-store

As consumers seamlessly hop between physical and online, brands are expected to provide real-time stock information and personalised experiences across all of their touchpoints. But they must demonstrate a value exchange to consumers to collect the data they need.

Dec 1, 2021

How China's marketing community sees the metaverse

Campaign China asked Gen Z creatives and senior marketing and branding experts to discuss how they view the present and future of the metaverse in the China market?

Oct 15, 2021

CMOs lag behind other leaders in heading digital transformation projects: Forrester

TOP OF THE CHARTS: New research finds marketing and technology leaders fail to work in lock step and half of IT leaders expect the CMO title to be replaced.

Aug 19, 2021

CMOs face uphill battle proving marketing's value to CEOs, board

Marketers must be able to link marketing activity with business impact to stay relevant, suggests Forrester survey.

May 14, 2021

Agencies and brands divided on impact of privacy on ad targeting

Media agencies have higher levels of concern and lower levels of confidence in their post-cookie solutions than brands and publishers, according to a comprehensive survey on privacy in APAC. Agency leaders from OMG and Mediabrands give their thoughts.