forrester
Six takeaways from Forrester's predictions for CMOs in 2021
In a time of intense flux, sweeping changes could affect everything from purpose to customer loyalty and cause an existential crisis for CMOs.
Forrester 2021 predictions: Integration of marketing and CX, cloud to skyrocket, innovation to suffer
CMOs will embrace CX, loyalty programmes will be re-emphasised and media money will shift into retention methods, the firm's annual outlook predicts.
Are we at the start of a CTV boom in APAC?
A Forrester study predicts significant ad spend growth in video over the next 12 months.
CMOs face ‘final desperate fight for survival’ in 2020: Forrester
CMOs need to take control of the entire customer journey, invest in participatory purpose-led experiences, and become more strategic in technology spend to secure their future, the firm suggests.
China, APAC to lead global social-media adspend
TOP OF THE CHARTS: Forrester predicts China's social ad spend will triple by 2023, leading APAC past North America globally.
The TikTok effect: short video digital ad spend rising
Forrester says online video ad spending across Asia-Pacific will grow to $53.7 billion in 2023, driven by the popularity of platforms like TikTok
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