forrester
Publishers most confident in their post-cookie outlook
Results from a comprehensive survey studying preparedness for a cookie-less, privacy-first industry reveal much higher levels of confidence among publishers versus agencies. Digital leaders at the BBC and SCMP give their thoughts.
Marketers in APAC are not ready for the privacy-first, post-cookie world
Today at Campaign360, Campaign Asia-Pacific, Forrester and the WFA reveal exclusive research findings on brand, publisher and agency readiness for a new privacy-first world in APAC.
Six takeaways from Forrester's predictions for CMOs in 2021
In a time of intense flux, sweeping changes could affect everything from purpose to customer loyalty and cause an existential crisis for CMOs.
Forrester 2021 predictions: Integration of marketing and CX, cloud to skyrocket, innovation to suffer
CMOs will embrace CX, loyalty programmes will be re-emphasised and media money will shift into retention methods, the firm's annual outlook predicts.
Are we at the start of a CTV boom in APAC?
A Forrester study predicts significant ad spend growth in video over the next 12 months.
CMOs face ‘final desperate fight for survival’ in 2020: Forrester
CMOs need to take control of the entire customer journey, invest in participatory purpose-led experiences, and become more strategic in technology spend to secure their future, the firm suggests.
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