forrester

Oct 29, 2019

CMOs face ‘final desperate fight for survival’ in 2020: Forrester

CMOs need to take control of the entire customer journey, invest in participatory purpose-led experiences, and become more strategic in technology spend to secure their future, the firm suggests.

Aug 27, 2019

China, APAC to lead global social-media adspend

TOP OF THE CHARTS: Forrester predicts China's social ad spend will triple by 2023, leading APAC past North America globally.

Jul 4, 2019

The TikTok effect: short video digital ad spend rising

Forrester says online video ad spending across Asia-Pacific will grow to $53.7 billion in 2023, driven by the popularity of platforms like TikTok

Feb 20, 2019

CMOs need to muscle in on digital transformation, Forrester says

By taking full responsibility for the customer experience, marketers can play a more serious role in effecting change.

Jan 29, 2019

3 emerging tech tools restoring data control to consumers

From 'personal data lockers' to 'digital twins', we look at some future developments in the world of data privacy that will help marketers improve the customer experience.