APAC campaigns win 6 of top 10 spots in Warc Effective 100

Work from Japan, India, Malaysia and China accounts for six of the 10 most-awarded campaigns for effectiveness in 2019, according to the just released Warc Effective 100 rankings. In addition, multiple APAC agencies appear across the lists of the most effective agencies for effectiveness, and India surpassed the UK for second place on the country table—a first since the ranking began in 2014. 

The Effective 100 ranking is based on results in the industry's most important global and regional award shows for effectiveness throughout 2019. The announcement of the winners follows the recent release of the Creative 100 and Media 100.

The APAC agencies whose campaigns made the top-10 campaign ranking are:

• I&S BBDO / BBDO J West Hiroshima
• Ogilvy Mumbai
• Grey Kuala Lumpur
• Mindshare Mumbai
• McCann Shanghai / MRM McCann Shanghai.

The Effective 100 has three rankings for agencies: creative, media and digital/specialist. APAC shops making a mark across these rankings include CHE Proximity, which rose from ninth to third on the creative list; Mindshare Mumbai, which placed second on the media list; and MRM McCann, which reached second on the digital/specialist list.

The top 10 lists for each category follow. See Warc for the full rankings.

Top 10 world's most awarded campaigns for effectiveness

Rank	Campaign title	Brand	Agency	Points
1	It's a Tide Ad	Tide	Saatchi & Saatchi New York / Hearts & Science New York / MKTG New York	75
2	Oyster Kanji Dictation	Hiroshima Tourism	I&S BBDO Tokyo / BBDO J West Hiroshima	69.1
3	Prescribed to Death	National Safety Council	Energy BBDO Chicago / PHD Chicago	65.9
4	Vodafone Sakhi	Vodafone	Ogilvy Mumbai	62.6
5	Unforgettable Bag	Tesco	Grey Kuala Lumpur	55.2
6	The Adaptive Data Lighthouse	Lifebuoy	Mindshare Mumbai	52.8
7	Project 84	CALM	adam&eveDDB London	51.1
8	Black Supermarket	Carrefour	Marcel Paris	50
9	Everyone is an Amazing Book	Amazon Prime	McCann Shanghai / MRM//McCann Shanghai	41.1
10	Faces of the City	Coca-Cola	McCann Shanghai	40.2

Top 10 world's most awarded creative agencies for effectiveness

Rank	Agency	Location	Points
1	FP7 McCann	Dubai, United Arab Emirates	138.7
2	AMV BBDO	London, UK	98.8
3	CHE Proximity	Melbourne, Australia	91.5
4	DDB	Auckland, New Zealand	80.3
5	Ogilvy	Mumbai, India	80
6	adam&eveDDB	London, UK	78
7	Saatchi & Saatchi	New York, USA	77.2
8	McCann	New York, USA	75.3
9	Energy BBDO	Chicago, USA	74.4
10	I&S BBDO	Tokyo, Japan	69.1

Top 10 world's most awarded media agencies for effectiveness

Rank	Agency	Location	Points
1	Hearts & Science	New York, USA	70.3
2	Mindshare	Mumbai, India	70.1
3	PHD	Chicago, USA	62.5
4	Mindshare	Istanbul, Turkey	62.3
5	OMD	New York, USA	47.7
6	Starcom	Chicago, USA	44.7
7	Starcom	Warsaw, Poland	40
8	UM	Toronto, Canada	39.7
9	Reprise	Petaling Jaya, Malaysia	39
10	Wavemaker	Warsaw, Poland	34.7

Top 10 world's most awarded digital/specialist agencies for effectiveness

Rank	Agency	Location	Points
1	MKTG	New York, USA	57.8
2	MRM//McCann	Shanghai, China	41.1
3	Ayzenberg	Los Angeles, USA	40
4	R/GA	New York, USA	25.9
5	Arc Worldwide	Chicago, USA	25
6	Fullsix	Lisbon, Portugal	24
7	Edelman	New York, USA	23.5
8	Plan.Net	Munich, Germany	23.3
9	Digitas	Chicago, USA	21.3
10	Ogilvy & SocialLab	Brussels, Belgium	21.2

Top 10 world's most awarded networks for effectiveness

Rank	Network	Points
1	McCann Worldgroup	1188.6
2	BBDO Worldwide	886.6
3	Ogilvy	759.5
4	DDB Worldwide	531.6
5	Dentsu Aegis Network	482.3
6	IPG Mediabrands	479
7	Mindshare Worldwide	433.8
8	TBWA Worldwide	425.9
9	OMD Worldwide	410.9
10	Wunderman Thompson	380.5

Top 10 world's most awarded holding companies for effectiveness

Rank	Holding company	Points
1	WPP	2496.7
2	Omnicom Group	2230.4
3	Interpublic Group	1980.8
4	Publicis Groupe	1169
5	Dentsu	505.3
6	Havas Group	307.1
7	Accenture	144.2
8	MDC Partners	119.9
9	BlueFocus	38.4
10	Hakuhodo DY Group	18

Top 10 world's most awarded brands for effectiveness

Rank	Brand	Product Category	Points
1	McDonald's	Retail	174.9
2	Coca-Cola	Soft Drinks	169.9
3	IKEA	Retail	145.5
4	KFC	Retail	144.2
5	Vodafone	Telecoms & Utilities	118.6
6	Burger King	Retail	87.3
7	Tide	Household & Domestic	75
8	Xbox	Technology & Electronics	74.7
9	Hiroshima Tourism	Transport & Tourism	69.1
10	National Safety Council	Non-profit, public sector & education	65.9

Top 10 world's most awarded advertisers for effectiveness

Rank	Advertiser	Location	Points
1	Unilever	Netherlands/UK	325.2
2	The Coca-Cola Company	USA	241.6
3	Nestlé	Switzerland	219.4
4	Anheuser-Busch InBev	Belgium	207.9
5	Procter & Gamble	USA	191.2
6	McDonald's	USA	174.9
7	Yum! Brands	USA	165.5
8	Vodafone	UK	146.2
9	IKEA	Sweden	145.5
10	PepsiCo	USA	123.4

Top 10 world's most awarded countries for effectiveness

Rank	Country	Points
1	USA	1185.3
2	India	691
3	UK	521.8
4	China	446.4
5	United Arab Emirates	407.7
6	Argentina	371
7	Russia	361.3
8	Australia	351.1
9	Peru	298.3
10	France	289.2

The award shows tracked for the WARC Effective 100 are as follows:

Global:

• Effies
• Cannes Lions (creative effectiveness & creative strategy categories)
• IPA Effectiveness Awards
• WARC Awards
• Jay Chiat Awards
• APG Creative Strategy Awards
• AME Awards
• ARF David Ogilvy Awards. 

Regional:

• APAC: Effie APAC (plus local market Effies), Tangrams (effectiveness categories), WARC Prize for Asian Strategy
• Europe: EACA Euro Effies (plus local market Effies), Premios Eficacia (Portugal & Spain)
• Middle East & Africa: Effie MENA (plus local market Effies), WARC Prize for MENA Strategy, Loeries (effectiveness categories)
• Latam: Effie LATAM (plus local market Effies)
• North America: Effie North America (plus local market Effies)