Staff Reporters
Mar 21, 2023

Ogilvy and Wavemaker's Mumbai offices excel in Warc Effective 100

The two agencies ranked top 5 globally in Warc's ranking of the most-awarded agencies for effectiveness. Their combined campaign, 'Not Just a Cadbury ad' finished 2nd overall.

Ogilvy & Wavemaker Mumbai's 'Not just a Cadbury ad 2.0' is among the world's 2nd most-awarded campaign for marketing effectiveness.
Ogilvy & Wavemaker Mumbai's 'Not just a Cadbury ad 2.0' is among the world's 2nd most-awarded campaign for marketing effectiveness.

Ogilvy Mumbai is once again the fifth most-awarded creative agency globally for marketing effectiveness, repeating its position from last year and becoming the only APAC agency office in the creative top 10 this year. The 2022 Warc Effective 100 rankings are based on points accumulated from wins in select awards shows.

The Effective 100 also includes rankings of the most awarded media agencies and specialist digital agencies when it comes to marketing effectiveness. Wavemaker Mumbai finished in the top spot in media moving from 5th place last year to No.1, and the top 10 also includes Mindshare Shanghai (sixth). Blue Media Shanghai leapt to third place in the top 10 on the digital/specialist agency ranking from 40th last year.

Meanwhile, campaigns from Ogilvy Mumbai/Wavemaker Mumbai 'Not just a Cadbury ad 2.0' and The Script Room Mumbai/McCann New Delhi 'Come to OYO' ranked at second and ninth place, respectively, in a list of the world's 100 most awarded campaigns for marketing effectiveness.

Globally, the top-ranked campaigns and agencies are as follows:

  • Campaign: 'Contract for Change' for Michelob Ultra by FCB Chicago and FCB New York
  • Creative agency: FCB New York 
  • Media agency: Wavemaker Mumbai
  • Digital-specialist agency: Semetis, Brussels
  • Network: Ogilvy
  • Holding company: WPP
  • Brand: McDonald's
  • Advertiser: Anheuser-Busch InBev
  • Country: USA

The lists are available on the Warc website.  

Campaign Asia

Related Articles

Just Published

7 hours ago

Amazon CEO Andy Jassy on using AI to win over ...

The e-commerce giant’s CEO revealed fresh insights into the company's future plans on all things consumer behaviour, AI, Amazon Ads and Prime Video.

9 hours ago

James Hawkins steps down as PHD APAC CEO

Hawkins leaves PHD after close to six years leading the agency, and there will be no immediate replacement for him.

9 hours ago

Formula 1 Shanghai: A watershed event for brand ...

With Shanghai native Zhou Guanyu in the race, this could be the kickoff to even more fierce positioning among Chinese brands.

13 hours ago

Whalar Group appoints Neil Waller and James Street ...

EXCLUSIVE: The duo will lead six business pillars and attempt to win more creative, not just creator, briefs with the hire of Christoph Becker as chief creative officer.