Staff Reporters
Mar 10, 2020

Mindshare APAC work sweeps top 3 spots in Warc Media 100 awards

Data-led work from the agency's Sydney, Shanghai and Mumbai offices powers Mindshare to the network title. A campaign by MediaCom Sydney also places in the top 10.

Clockwise from left: Mindshare work for KFC, Foxtel and Lifebuoy
Clockwise from left: Mindshare work for KFC, Foxtel and Lifebuoy

Three AI-based campaigns from APAC Mindshare offices have taken the top three spots on the Warc Media 100 list of the world's most-awarded campaigns for 2019.

The Mumbai office's 'Data lighthouse' infection-alert system for Lifebuoy finished third, while two AI-powered sports commentators took the top two spots; Monty the cricket commentator, created for Foxtel, put the Sydney office in first place, while the Shanghai team won second place for turning KFC's Colonel into an esports aficionado.

Warc's Creative 100 (released a week ago), Media 100 and Effective 100 (slated for release on March 17) are based on results in the industry's most important global and regional media award shows throughout 2019.

MediaCom Sydney and The Special Group earned sixth place on the Media 100 campaign list for the clever 'Australian Open ambush' for Uber Eats.

The above wins also put these four APAC GroupM shops on the list of the most-awarded agencies for the year, with Mindshare Shanghai, Sydney and Mumbai in second, third and fourth, respectively, and MediaCom Sydney in seventh. They're joined on that list by PHD Sydney in the 10th spot.

Mindshare tops the most-awarded network list globally, with 27 shops contributing to its total, eight of which are in the top 50, plus 16 campaigns ranked in the top 100. 

The United States still ran away with the most-awarded country title, more than doubling the point total of Australia in second position. China finished third and India seventh, with Vietnam somewhat of a surprise at 10th. 

“At Mindshare we pride ourselves on our core value of provocation," said Amrita Randhawa, CEO of Mindshare Asia Pacific and executive chair of Mindshare Greater China. "And this time the team have taken my breath away with how they have lived that value. We are very proud of the role this region has had in delivering our global No. 1 ranking and cannot thank our clients and partners enough for the trust they have in us.”

A full list of the top 10 in each category follows, and more extensive lists are available via Warc.

Top 10 most awarded campaigns for media

Rank Campaign title Brand Agency Points
1 Monty: The World's First AI Predictive Commentator Foxtel Mindshare Sydney 216.4
2 The First Colonel to Conquer eSports KFC Mindshare Shanghai 167.3
3 The Adaptive Data Lighthouse Lifebuoy Mindshare Mumbai 165.3
4 Digital Window Shopping Sport Chek / Canadian Tire Touché! Montreal 106.1
5 Samsung x Fortnite: The Galaxy Skin Samsung Galaxy R/GA New York / Starcom London / Starcom Chicago/ Wasserman New York 92.8
6 Australian Open Ambush Uber Eats MediaCom Sydney / Special Group Sydney 90.5
7 The Oh Henry! 4:25 Bar Launch Oh Henry! UM Toronto / Anomaly Toronto / Reprise Toronto 80.7
8 Missguided Styles Love Island Missguided MediaCom Manchester 77.2
9 Not Just One Creator Vans Starcom Chicago / MRY New York 76.5
10 Hacking Prime Day Cheerios Mindshare Chicago 76.4

Top 10 most awarded agencies for media

Rank
Agency
Location
Points
1
Starcom
Chicago, USA
335
2
Mindshare
Shanghai, China
271.8
3
Mindshare
Sydney, Australia
216.4
4
Mindshare
Mumbai, India
199.8
5
Touché!
Montreal, Canada
159.8
6
MediaCom Connections
Tel Aviv, Israel
132.6
7
MediaCom
Sydney, Australia
123.1
8
MediaCom
New York, USA
103.1
9
UM
Toronto, Canada
102.5
10
PHD
Sydney, Australia
100.8

Top 10 most awarded networks for media

Rank
Network
Points
1
Mindshare Worldwide
1239.5
2
MediaCom
823.5
3
IPG Mediabrands
782.6
4
PHD Worldwide
744.7
5
Starcom
438.7
6
OMD Worldwide
367.0
7
Dentsu Aegis Network
313.5
8
McCann Worldgroup
248.6
9
Havas Media Group
244.4
10
BBDO Worldwide
218.0

Top 10 most awarded holding companies for media

Rank
Holding company
Points
1
WPP
3062.1
2
Omnicom Group
1584.9
3
Interpublic Group
1323.5
4
Publicis Groupe
932.3
5
Dentsu
326.5
6
Havas Group
303.1
7
MDC Partners
43
8
Accenture
33.6
9
The&Partnership
30.8
10
Hakuhodo DY Group
12.3

Top 10 most awarded brands for media

Rank Brand
Product Category
Points
1 KFC
Retail
278.2
2 Foxtel
Media & Publishing
216.4
3 Lifebuoy
Toiletries & Cosmetics
209.7
4 Nike
Clothing & Accessories
205.5
5 Samsung Galaxy
Technology & Electronics
149.6
6 Burger King
Retail
108.5
7 Sport Chek / Canadian Tire
Retail
106.1
8 McDonald's
Retail
105.2
9 Uber Eats
Retail
90.5
10 Uber
Transport & Tourism
82.3

Top 10 most awarded advertisers for media

Rank Advertiser
Location
Points
1 Unilever
Netherlands / UK
594.7
2 Yum! Brands
USA
287.1
3 Procter & Gamble
USA
258.3
4 PepsiCo
USA
227.3
5 News Corp
USA
216.4
6 Nike
USA
205.5
7 Uber
USA
177.9
8 Samsung
South Korea
165
9 Anheuser-Busch InBev
Belgium
160.8
10 The Walt Disney Company
USA
155.8

Top 10 most awarded countries for media

Rank Country Points
1 USA 1895.4
2 Australia 695.9
3 China 663.9
4 UK 605
5 Brazil 566.2
6 Canada 490.7
7 India 406.2
8 Turkey 329.7
9 United Arab Emirates 290.1
10 Vietnam 252.4
 

The awards shows tracked for the Media 100 awards are:

Global:

  1. Cannes Lions (media categories)
  2. Festival of Media
  3. Effies (media categories)
  4. M&M Awards
  5. WARC Media Awards
  6. Adweek Media Plan of the Year
  7. Internationalist Awards
  8. I-COM Data Creativity Awards
  9. MMA Smarties
  10. World Media Awards
  11. D&AD (media categories)

Regional:

  • APAC: Spikes Asia (media categories), Tangrams, Festival of Media APAC, MMA Smarties APAC, Effie APAC plus local markets (media categories)
  • Europe: Eurobest (media categories), IAB Mixx Awards Europe, MMA Smarties EMEA, EACA Euro Effie plus local markets (media categories), Campaign Media Awards
  • Middle East & Africa: Dubai Lynx (media categories), Loeries (media categories), MMA Smarties MENA, Effie MENA plus local markets (media categories)
  • LATAM: El Ojo de Iberoamerica (media categories), MMA Smarties LATAM, Effie LATAM plus local markets (media categories)
  • North America: MMA Smarties North America, Effie North America plus local markets (media categories)

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