Jenny Chan 陳詠欣
Jul 22, 2015

An independent creative's view of crowdsourcing and agency roles

SHANGHAI - Since the evolution of corporate crowdsourcing in the mid-2000s, the method has started to gain legitimacy for advertisers in the creative process. Here, we hear from an independent creator who is based in China but has lent his ideas to global campaigns.


The real name of eYeka creator Shu Wu is Luo Qi Qi pictured. Luo is 33 years old and a professional animator. He has worked in the animation industry in several big Chinese cities and then decided to set up his own animation studio with friends. He has entered work in 41 contests on the platform and won prizes for 11 of those, including projects for Pepsi, Speedo, Hyundai, Suzuki and Coca-Cola. Some of these...

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