The agency claims Flare Studio enables agency-controlled content production at the scale needed to feed brands' 'insatiable' demand.
The truth is, this coveted cohort is open to advertising—if they're getting something back for it, says 9GAG's chief operating officer.
Eyeka sees video taking a backseat as companies reportedly start to turn to outsiders for help on business and organisational challenges.
Leopalace 21, a Japanese property management company, sees crowdsourcing as the best way to engage millennials and build its brand internationally.
Similar to crowdsourcing specialists like eYeka, Flare Studio is the first such platform to be launched by a creative ad network.
SHANGHAI - Since the evolution of corporate crowdsourcing in the mid-2000s, the method has started to gain legitimacy for advertisers in the creative process. Here, we hear from an independent creator who is based in China but has lent his ideas to global campaigns.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins