Just because you’ve grabbed millennial eyes doesn’t mean you’ve captured their minds.
Ask any agency, brand or advertiser. They’ll tell you millennials are the toughest demographic to reach. Millennials are everywhere on multiple devices, social platforms and digital channels. They are tech-savvy and are increasingly hostile to traditional advertising. According to eMarketer, most millennials have installed ad blockers. Research from Nielsen also shows they had the lowest program engagement and ad...
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