LONDON - BBDO has created a global crowdsourcing platform to enable its clients to commission online video content, with Mars as its launch partner.
Flare Studio is an extension of BBDO’s content division Flare. Similar to crowdsourcing specialists eYeka and the You and Mr Jones-backed British service MoFilm, Flare Studio is the first such platform to be launched by a creative ad network.
The platform will offer marketers three levels...
- Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
- Unlimited website access*, and an archive of more than 70,000 articles
- Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
- Daily newsletters and breaking story alerts straight to your inbox
- New weekly feature articles on the latest research, innovation and marketing trends
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