David Blecken
Jul 14, 2017

Crowdsourcing content shifts upstream to 'open innovation' in Japan

Eyeka sees video taking a backseat as companies reportedly start to turn to outsiders for help on business and organisational challenges.

Eyeka, a Paris-based company that has built its business model on enabling co-created content for brands, is seeing Japanese demand for open innovation rapidly surpass that for branded and other content production.

In Tokyo recently from Singapore, Ambba Kuthiala, the company’s regional managing director, told Campaign that the trend towards focusing on video content had reversed in the space of two years. Up to 70 percent of Eyeka’s projects for Japan-based clients are now geared...

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