Kuthiala will be in charge of leading large FMCG clients, a fast-growing category for the company, which runs a platform that facilitates crowdsourcing of creative ideas.
FMCG brands increased their investment in crowdsourcing by 48 per cent in 2014 compared to 2013, according to Eyeka. The top three advertisers were Procter & Gamble, Unilever, and Nestlé. PepsiCo increased its use of crowdsourcing by 325 per cent in 2014, while Reckitt-Benckiser raised its use by 200 per cent.
“I’m going to be focused on developing business in a deeper and more consistent way to ensure that companies look at our services as a critical marketing tool,” Kuthiala said.
The Singapore-based MD will be looking to drive growth in Japan, Korea and Australia.
Kuthiala has more than 20 years of experience in the agency business with specialisation in FMCG, personal care and healthcare. “For me, this is a tremendous opportunity to be part of Eyeka and a logical step forward in really taking the engagement model to another level,” she said.