Eyeka sees video taking a backseat as companies reportedly start to turn to outsiders for help on business and organisational challenges.
SHANGHAI - Since the evolution of corporate crowdsourcing in the mid-2000s, the method has started to gain legitimacy for advertisers in the creative process. Here, we hear from an independent creator who is based in China but has lent his ideas to global campaigns.
TOKYO - Earlier this month, Campaign reported ADK’s launch of Sticki, a collaborative content creation unit the agency hopes will come to span the globe. We then spoke to Sticki’s director, Masaya Haraguchi, at ADK’s headquarters about his ambitions to take video and co-creation to a new level for Japanese brands.
ASIA-PACIFIC - Crowdsourcing platform Eyeka has appointed Ambba Kuthiala, a former GM of Publicis Singapore, to the newly created post of managing director for Asia-Pacific.
GREATER CHINA - Joining Unilever, Hyundai and many other brands that have used crowdsourcing platform Eyeka to generate marketing inspiration, Coca-Cola is launching two contests in China with a total prize pool of more than US$36,000.
After 15 years, even an award-winning idea such as ‘Dirt is Good’ for Unilever’s laundry detergent brands, Omo and Breeze, may need a refresher.
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