Jenny Chan 陳詠欣
Nov 26, 2014

Coke China seeks 'refreshing' ideas through crowdsourcing

GREATER CHINA - Joining Unilever, Hyundai and many other brands that have used crowdsourcing platform Eyeka to generate marketing inspiration, Coca-Cola is launching two contests in China with a total prize pool of more than US$36,000.

The Coca-Cola China Video contest offers 25,000 US$31,175 in prizes and runs from 24 November to 18 January. The shorter Coca-Cola China Print contest offers 5,000 US$6,200 and will run from 1 December to 11 January. Both contest are open to entries from anywhere in the world. The brand expects to announce results in February and March.

The brief for the video contest English, Chinese asks participants to Show us why the...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
customerservices@campaignasia.com
or call+852 3175 1913

Membership

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +65 9771 3034
or email subscriptions@campaignasia.com

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
StarHub is teaching an uber-emo history lesson
Premium
43 minutes ago

StarHub is teaching an uber-emo history lesson

To celebrate Singapore’s 54th birthday, the telco is highlighting the overlooked women in the nation’s past.

Premium
A sound rebranding for a hearing organisation
Premium
59 minutes ago

A sound rebranding for a hearing organisation

Australian Hearing becomes Hearing Australia in a change orchestrated by Landor.

Premium
Move and win roundup: Week of July 22, 2019
Premium
1 hour ago

Move and win roundup: Week of July 22, 2019

FCB Kuala Lumpur, Go Communications, APMR and more, in our weekly collection of people moves and account news.

Premium
Hong Kong seeks home comforts, self-care
Premium
3 hours ago

Hong Kong seeks home comforts, self-care

Brands selling home appliances, personal care and comfort food earned higher affinity from Hong Kong consumer's in this year's top 100 ranking. We asked some experts to analyze some of the moves.