Gideon Spanier
Feb 7, 2019

Amazon's marketing spend soars to $8.2bn to rival P&G and Unilever

The ecommerce giant is now a contender as the world's biggest advertiser.

(Shutterstock)

Amazon hiked its marketing spend by 30% to $8.2bn last year, making it a serious challenger to Procter Gamble and Unilever as the world’s biggest advertiser.

The tech giant said in its annual report that its marketing costs primarily consist of targeted online advertising, payroll and related expenses for personnel engaged in marketing and selling activities, and television advertising.

Amazon added that its marketing spend also includes promotional costs...

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