Olivia Parker
Mar 7, 2019

Agencies must urgently upskill talent to meet CMO needs

At Campaign360, three senior agency representatives and a "client in the hot seat" discussed how a skills gap in agency talent is leaving the door open for consultancies.

L-R: Campaign's Faaez Samadi, Anita Kanal, Pierre Robinet, Leigh Terry and Joanna Catalano at Campaign360

Catch up with all coverage of Campaign360, Campaign's flagship conference on the business of advertising, here

Agencies should be training their staff to become “augmented strategists”, according to Pierre Robinet, senior consulting partner at Ogilvy Consulting, speaking on a panel titled “What’s Your Worth” at Campaign360. “Continuous learning” should be provided to get talent up to a higher level of professional capability, he said.

“When you look at...

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