Dentsu’s APAC media chief outlines the prospects for the new iProspect.
The agency unveiled its go-to-market after merging with Vizeum in November.
iProspect global president Amanda Morrissey insists that she wants iProspect to retain Vizeum's challenger spirit within new 'performance-driven brand-building' agency offer.
The move follows an earlier combination of the two agencies in Australia, and is part of a global restructure to 'turbocharge' iProspect as a second media network to Carat.
The agency’s hub for the brand will focus on driving strategy, planning and ecommerce solutions.
A network spokesperson said the change, which also sees the departure of Vizeum CEO Ashley Earnshaw, is for Australia only.
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