iprospect
Aug 6, 2024
iProspect hires global MD and client president
The Dentsu-owned media agency said the appointments strengthen its leadership team.
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Jul 25, 2024
How brands can edge out competition with bold storytelling
From generating emotional engagement to real time measurement, a new report by iProspect outlines the ways in which brands can enhance their storytelling capabilities in today’s dynamic media environment.
The Knowledge
Feb 29, 2024
Global new business spotlight: Publicis dominates with four major wins
While Starcom retained BMW's $250 million business in China, the biggest wins for the final quarter of 2023 came from the US, with WPP showing the biggest growth on the media side.
Nov 22, 2023
Wavemaker poaches iProspect group MD to head up global performance
Chris Worsley joins WPP agency in new year.
The Knowledge
Sep 12, 2023
Global new-biz round-up: Pfizer picks Interpublic and Publicis for global account
US allocated lion’s share of business.
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