iprospect
How performance marketing and brand-building can get along just fine
Dentsu’s APAC media chief outlines the prospects for the new iProspect.
iProspect repositions globally as full-service media agency
The agency unveiled its go-to-market after merging with Vizeum in November.
Dentsu confirms iProspect will swallow Vizeum in new global media network
iProspect global president Amanda Morrissey insists that she wants iProspect to retain Vizeum's challenger spirit within new 'performance-driven brand-building' agency offer.
Dentsu set to merge iProspect and Vizeum in UK
The move follows an earlier combination of the two agencies in Australia, and is part of a global restructure to 'turbocharge' iProspect as a second media network to Carat.
DAN retains Philips account, scores APAC commerce scope
The agency’s hub for the brand will focus on driving strategy, planning and ecommerce solutions.
Dentsu Aegis folds Vizeum into iProspect in Australia
A network spokesperson said the change, which also sees the departure of Vizeum CEO Ashley Earnshaw, is for Australia only.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
