Megan Gell
Feb 26, 2019

Adding value as a media agency: trends, tools and talent

We explore some of the major preoccupations of today's media-agency world, from consultancy expansion to building the right talent pipeline.

OMD credits $600 million Daimler win to helping clients navigate impatient consumers

The media agency landscape exists in a continuous state of flux. As the role of marketers and the habits of consumers shift almost weekly, so too must the agencies who connect them. But with new competitive overlap, the insatiable hunger for content and the increasing dominance of data, how are agencies differentiating themselves

Consult for results

Media agencies now offer all sorts of value-adds, but a move toward a more consultative role...

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