Aeroline appoints Curiosity for marketing communications

The campaign, beginning in April, aims to build brand awareness for Aeroline and will include print and radio spots as well as interactive marketing.

According to the company, Singaporeans are still planning on taking vacations despite the economic downturn, albeit to nearer destinations with lower budgets. With this, Aeroline’s campaign highlights the value of traveling via its services as opposed traveling by air, as well as the convenience of online booking rather than going through a travel agency.

Separately, Curiosity recently picked up an internal communications brief for RHB Bank, as well as projects for Quality Hotel, Greenfields Milk and Great Eastern Insurance.