Staff Reporters
Apr 25, 2022

ADK Group’s aggressive digital drive

AGENCY REPORT CARD: The Bain Capital-owned network has invested heavily in its digital transformation, but its business at home in Japan has been relatively slow to make the shift.

ADK Group’s aggressive digital drive

While traditional advertising continues to account for a majority of Bain Capital-owned ADK Group’s revenue, the network spent much of 2021 going digital. If its home-based business in Japan has been relatively slow to make the shift, its overseas business across Southeast Asia and China has been faster to morph. And as the pandemic coursed into its third year, ADK focused its energies on three areas: mass-marketing, D2C marketing services and customer experiences through full-funnel marketing.

How did we grade ADK? Our full report with the overall grade—plus scores and a detailed analysis of the network's business performance; innovation; DEI and sustainability efforts; creativity and effectiveness; and management—is available only to Campaign members.

Become a Campaign Asia-Pacific member to get access to all the 2021 Agency Report Cards and much more.

Source:
Campaign Asia

Related Articles

Just Published

11 hours ago

IPG becomes first company to integrate Adobe ...

The IPG Engine is set to be integrated across their full spectrum of operations, providing a suite of services that span the entire content lifecycle, including creation, curation, assembly, personalisation, and measurement.

11 hours ago

Where is China’s gaming industry headed next?

A draft legislation was published in December outlining plans to restrict in-game purchases in a bid to curb “obsessive” gaming behaviour in China. Then it disappeared. What happens next?

11 hours ago

The rise of indies amid Japan's advertising oligopoly

Amid the vast expanse of Japan's advertising landscape dominated by giants like Dentsu, Hakuhodo and ADK, independents are mushrooming. These David-like contenders may lack the colossal budgets of their Goliath counterparts, but they wield a different kind of power—one fueled by strategy, resilience, and agility.

20 hours ago

Dentsu bags Popeyes India's creative mandate

Account won post a multi-agency pitch