Analysis Digital Marketing
Staff Reporters
Feb 28, 2022

Agency Report Card 2021: ADK Group

The Japanese network has hastened its digital transformation in 2021, driven by its units in Singapore and Vietnam, though growth at home was muted. Continuing inattention to DEI is a serious problem.

Uni President

While traditional advertising continues to account for a majority of Bain Capital-owned ADK Group’s revenue, the network spent much of 2021 going digital. If its home-based business in Japan has been

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