Jay Morgan
Feb 8, 2017

5 technologies you need to know about now

VR, MR, AI, biometrics, voice control: A rundown of technologies that matter for creating amazing brand experiences—and how to focus your efforts.

Jay Morgan is group digital creative director with J. Walter Thompson Sydney and Webling

1. Virtual reality

VR found its footing last year but VR is becoming more significant because the cost of headsets is going down, dramatically.

The core technology to achieve high-quality VR has been all but commoditised, now the race is on to secure the lion market share.

If you want to transport customers to a completely different environment, nothing does it quite like VR and the opportunities for...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
cs@haymarket.asia
or call+852 2122 5227

Subscribe

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +852 2122 5227
or email subscriptions@campaignasia.com

Campaign Jobs

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Japan market ready for digital-transparency ‘pivot’: Index Exchange
Premium
6 hours ago

Japan market ready for digital-transparency ...

Programmatic should be synonymous with end-to-end transparency, according to Andrew Casale of Index Exchange, which is active in Australia and Japan and coming soon to Singapore.

Premium
Kantar partners with EDB to launch Asia R&D hub
Premium
6 hours ago

Kantar partners with EDB to launch Asia R&D hub

Singapore-based analytics unit is a three-year collaboration with the government body.

Premium
Diageo, Samsung and eBay chief marketers respond to Unilever's influencer challenge
Premium
7 hours ago

Diageo, Samsung and eBay chief marketers respond to ...

The answer is to work only with influencers who are genuine and are part of your brand story, said top marketers from Diageo, Samsung and eBay.

Premium
David Droga: Great creative work doesn't 'cover the cracks'
Premium
7 hours ago

David Droga: Great creative work doesn't 'cover the ...

Droga5 founder David Droga opened the Cannes Lions festival by warning creatives to not become obsessed with their own hype.