When asked to describe what they do, more agencies are describing themselves as providers of ‘experience’. What exactly does this mean?
Maintaining the aspirational aspects of luxury marketing can be a tricky proposition online. AnalogFolk's Asia strategy director looks at how some premium brands are adjusting successfully.
UX and digital design have come to play a key role in helping us stay connected and feel less isolated, says Tencent's executive creative director.
Seamless brand experiences risk being forgettable; sometimes it pays to throw in a few well-placed obstacles.
The acquisition forms part of Havas Group's plans to triple its presence and operations in the region, according to chairman and chief executive Yannick Bolloré.
New unit within MullenLowe Profero Japan will work to deliver "quick, tangible wins" for clients in Japan and elsewhere in the region.
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