Matt Holt

Is your strategy effective or commercially successful?
Opinions
Feb 28, 2022
Matt Holt

Is your strategy effective or commercially successful?

The industry needs a new formula to achieve 'total effectiveness'.

The power of friction for brands in a frictionless world
Digital
Aug 29, 2019
Matt Holt

The power of friction for brands in a frictionless ...

Seamless brand experiences risk being forgettable; sometimes it pays to throw in a few well-placed obstacles.

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