Matt Holt

Send feedback to Matt Holt.
Premium
The power of friction for brands in a frictionless world
Premium
Digital
Aug 29, 2019
Matt Holt

The power of friction for brands in a frictionless ...

Seamless brand experiences risk being forgettable; sometimes it pays to throw in a few well-placed obstacles.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Premium
Dentsu Aegis Network names APAC CEO
Premium

1 Dentsu Aegis Network names APAC CEO

Premium
Publicis Groupe makes North Asia leadership moves
Premium

2 Publicis Groupe makes North Asia leadership moves

Premium
China home to 83% of global ad fraud: GroupM
Premium

3 China home to 83% of global ad fraud: GroupM

Premium
McCann Worldgroup names Japan CEO
Premium

4 McCann Worldgroup names Japan CEO

Premium
Move and win roundup: Week of September 2, 2019
Premium

5 Move and win roundup: Week of September 2, 2019

Premium
Move and win roundup: Week of September 9, 2019
Premium

6 Move and win roundup: Week of September 9, 2019

Premium
Grey makes Nirvik Singh global COO
Premium

7 Grey makes Nirvik Singh global COO

Premium
Singapore Media Awards winners announced
Premium

8 Singapore Media Awards winners announced

Premium
Costco grand-opening hoopla gives way to disappointment in Shanghai
Premium

9 Costco: From hoopla to disappointment in Shanghai

Premium
TBWA Singapore replaces BBH as Ikea SEA's creative agency
Premium

10 TBWA Singapore replaces BBH as Ikea SEA's creative agency