Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+852 3175 1913
Apr 5, 2021
The X factor: Why agencies want to lead in ‘experience’
When asked to describe what they do, more agencies are describing themselves as providers of ‘experience’. What exactly does this mean?
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.png&h=334&w=500&q=100&v=20250320&c=1)
.png&h=334&w=500&q=100&v=20250320&c=1)
Related Articles
The Information
2 days ago
Agency Report Card 2024: OMD
The Information
Jun 13, 2025
Agency Report Card 2024: Ogilvy
The Information
Jun 11, 2025
Agency Report Card 2024: Mindshare
Just Published
14 hours ago
Telstra, Bear Meets Eagle On Fire and +61 land ...
The brand took home five Film Craft awards in total.
15 hours ago
Campaign's Agency of the Year 2025 opens for entries
Now in its 32nd year, AOY has added two new AI-related categories as it recognises exceptional leadership, agencies, brands, and work across local, regional, and global markets.
15 hours ago
Cannes Lions 2025: See all of the Grand Prix ...
Bookmark this page to watch all of the standout Grand Prix winners from the 72nd Cannes Lions Festival.
.png&h=268&w=401&q=100&v=20250320&c=1)
16 hours ago
Reddit launches two AI advertising tools to usher ...
Unveiled at Cannes Lions 2025, Reddit’s AI-powered tools are designed to help brands tap into the power of community conversations and real-time insights.