brand experience
Inside the risky, expensive and slow process of shepherding brands through change
From CPG to tech companies, change is inevitable—but delicate.
The art of brand storytelling: Greatness vs. mediocrity
A great brand story can captivate consumers, ignite a strong emotional reaction, and foster loyalty and advocacy. What is your brand story?
Retail blind spots: Four ways to reconnect with your audience
Talking to your customer, creating communities, tap more responsive technology and create retail spaces for services that can't be delivered online, says this cultural strategist.
It’s (finally) time for a data revolution
Consumers want better brand experiences but aren't willing to share their data – a stalemate that presents a serious problem as we move towards a personal data economy.
Where is brand experience headed?
In a post-pandemic world where brands are spending more on events, we ask brand experience experts across the region to find out if events will ever be the same.
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Should brands be charging for brand experiences?
Paid-for experiences can make an impact on people's perception and engagement.
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