Big data, facial recognition, mixed reality—the makings of a car showroom from the future.
The showroom was created as VR and web experiences, and is now being utilised by sales reps around the world.
To mark the opening of a new petrol station, a massive inflatable fruit was pushed across the island for a total of 24 hours.
A visual and descriptive evolution of experiences in the last 80 years, as narrated by vice chairman and president international of Jack Morton Worldwide.
A Spikes Asia jury member spills on the high-quality brand experience entries this year.
Brand experience centres are tapping into consumers' basic need for physical, and oftentimes visceral, retail experiences.
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