brand experience
Case study: How Infiniti built a smart retail showroom in Shenzhen
Big data, facial recognition, mixed reality—the makings of a car showroom from the future.
PHOTOS: Alibaba Cloud creates virtual showroom
The showroom was created as VR and web experiences, and is now being utilised by sales reps around the world.
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Giant pineapple rolls across Singapore in Caltex campaign
To mark the opening of a new petrol station, a massive inflatable fruit was pushed across the island for a total of 24 hours.
A history of brand experience through the decades
A visual and descriptive evolution of experiences in the last 80 years, as narrated by vice chairman and president international of Jack Morton Worldwide.
A peek into the Spikes Asia brand experience and activation awards
A Spikes Asia jury member spills on the high-quality brand experience entries this year.
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More marketers see value in brand experience centres
Brand experience centres are tapping into consumers' basic need for physical, and oftentimes visceral, retail experiences.
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