brand experience
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Should brands be charging for brand experiences?
Paid-for experiences can make an impact on people's perception and engagement.
Only dummies would fail to consider gender in design
Are men the default humans? Of course not, but too many products and services are designed as if they are. Changing that is not only the right thing to do but a massive commercial opportunity. Here's three simple steps for brands that want to do better.
How brands can delight women in the Philippines
Three research-based gender insights brands can use to design relevant customer experiences, according to a Wunderman Thompson strategic planning director.
‘Design thinking’ cradles VMLY&R in a tough year
AGENCY REPORT CARD: A whole lot of jargon or a thoughtful new work process?
Why it’ll take bravery for brands to overcome COVID-19
Playing it safe now—understandable as it might feel to do so—is often the worst option.
Tesla dispute with Pinduoduo over discounts powers on
Brand experience, pricing control and access to personal data are some of the issues on the line as the carmaker refuses to honour a discount the Chinese ecommerce platform offered unilaterally.
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