brand experience

Jul 2, 2020

Case study: How Infiniti built a smart retail showroom in Shenzhen

Big data, facial recognition, mixed reality—the makings of a car showroom from the future.

May 27, 2020

PHOTOS: Alibaba Cloud creates virtual showroom

The showroom was created as VR and web experiences, and is now being utilised by sales reps around the world.

Jan 15, 2020

Giant pineapple rolls across Singapore in Caltex campaign

To mark the opening of a new petrol station, a massive inflatable fruit was pushed across the island for a total of 24 hours.

Nov 5, 2019

A history of brand experience through the decades

A visual and descriptive evolution of experiences in the last 80 years, as narrated by vice chairman and president international of Jack Morton Worldwide.

Sep 24, 2019

A peek into the Spikes Asia brand experience and activation awards

A Spikes Asia jury member spills on the high-quality brand experience entries this year.

Sep 11, 2019

More marketers see value in brand experience centres

Brand experience centres are tapping into consumers' basic need for physical, and oftentimes visceral, retail experiences.