Paid-for experiences can make an impact on people's perception and engagement.
Are men the default humans? Of course not, but too many products and services are designed as if they are. Changing that is not only the right thing to do but a massive commercial opportunity. Here's three simple steps for brands that want to do better.
Three research-based gender insights brands can use to design relevant customer experiences, according to a Wunderman Thompson strategic planning director.
AGENCY REPORT CARD: A whole lot of jargon or a thoughtful new work process?
Playing it safe now—understandable as it might feel to do so—is often the worst option.
Brand experience, pricing control and access to personal data are some of the issues on the line as the carmaker refuses to honour a discount the Chinese ecommerce platform offered unilaterally.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins