AGENCY REPORT CARD: A whole lot of jargon or a thoughtful new work process?
Playing it safe now—understandable as it might feel to do so—is often the worst option.
Brand experience, pricing control and access to personal data are some of the issues on the line as the carmaker refuses to honour a discount the Chinese ecommerce platform offered unilaterally.
New work by VMLY&R Australia is an ambitious attempt to make trips to the dentist ‘fun’ and ‘hip’.
Big data, facial recognition, mixed reality—the makings of a car showroom from the future.
The showroom was created as VR and web experiences, and is now being utilised by sales reps around the world.
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