brand experience

3 days ago

‘Design thinking’ cradles VMLY&R in a tough year

AGENCY REPORT CARD: A whole lot of jargon or a thoughtful new work process?

Sep 4, 2020

Why it’ll take bravery for brands to overcome COVID-19

Playing it safe now—understandable as it might feel to do so—is often the worst option.

Aug 24, 2020

Tesla dispute with Pinduoduo over discounts powers on

Brand experience, pricing control and access to personal data are some of the issues on the line as the carmaker refuses to honour a discount the Chinese ecommerce platform offered unilaterally.

Aug 7, 2020

A rebranding of… the dental clinic

New work by VMLY&R Australia is an ambitious attempt to make trips to the dentist ‘fun’ and ‘hip’.

Jul 2, 2020

Case study: How Infiniti built a smart retail showroom in Shenzhen

Big data, facial recognition, mixed reality—the makings of a car showroom from the future.

May 27, 2020

PHOTOS: Alibaba Cloud creates virtual showroom

The showroom was created as VR and web experiences, and is now being utilised by sales reps around the world.