brand experience

Aug 15, 2023

Inside the risky, expensive and slow process of shepherding brands through change

From CPG to tech companies, change is inevitable—but delicate.

May 16, 2023

The art of brand storytelling: Greatness vs. mediocrity

A great brand story can captivate consumers, ignite a strong emotional reaction, and foster loyalty and advocacy. What is your brand story?

May 11, 2023

Retail blind spots: Four ways to reconnect with your audience

Talking to your customer, creating communities, tap more responsive technology and create retail spaces for services that can't be delivered online, says this cultural strategist.

May 9, 2023

It’s (finally) time for a data revolution

Consumers want better brand experiences but aren't willing to share their data – a stalemate that presents a serious problem as we move towards a personal data economy.

Sep 22, 2022

Where is brand experience headed?

In a post-pandemic world where brands are spending more on events, we ask brand experience experts across the region to find out if events will ever be the same.

Jan 16, 2022

Should brands be charging for brand experiences?

Paid-for experiences can make an impact on people's perception and engagement.